Book launch event planning

Tips for planning a bookstore event greenleaf book group. As a general rule, evening events should not start before 7 pm and are best held on a wed or thurs. It is the best book about event planning in the market place today. A book launch party, unlike a regular party, is also an important part of a writers business plan. For free weekly event planning advice, sign up at event. Sep 29, 2017 in this video on eventplanning blueprinttv, i share how to plan a launch party in 10 tips.

To help you plan your event, the following lists break down the 6 main factors to consider. Before you host your book launch party, read these 10 tips to. Mar 21, 2012 read on for tips on promoting yourself with a wellexecuted book launch party. Its like trying to drive a car at the same time you.

Heres how to approach to planning a bookstore event and some of the related pros and cons. Jan 27, 2016 if youre ready to launch and want to fill the room with the right people, and leave them with a great first impression, follow these 10 tips to plan a launch party. Read on for tips on promoting yourself with a wellexecuted book launch party. How to do a virtual book launch steves music room blog. Yes, theres nothing worse than planning a party, then realizing you cant get printed books in time. Jun 10, 2019 think of a book launch party the same way you would think of any good party and you are on your way to a great event.

Iam talking about a launch partya a major event with over one hundred guest, the media, and a lot of hoopla. In this video on eventplanning blueprinttv, i share how to plan a launch party in 10 tips. How to plan and organize a successful book launch event. To stop you from overspending, use these event budget tips. Mar 21, 2015 a great book launch requires planning.

And if youre planning a virtual event rather than a traditional inperson one, we have a downloadable virtual event checklist, as well. You will hear the wise, ink gang say more than once that a book launch party is the first major book marketing secret to jump start book sales. I do not claim to be an expert at advertising or party planning. Here are a few tips to bring your new product launch event ideas to reality. Introduction this proposal was drawn up by ruth brown, tom garnett, rose sinclair, gillian tracey, emma wilson and louise christie at a meeting to discuss the planned making recovery real launch event. This paper sets out what was agreed with regard to. Oct 19, 2018 hosting your book launch party is arguably the best part of publishing a book. Establishing your events budget is one of the most important parts of planning an event. Most book launch parties are for novels, but theres no reason at all that other book forms shouldnt also get fullblown parties. Without a master plan for your book launch, you will be frantic and in a tailspin on the day of your launch. How to create a book marketing and publicity campaign. But i have thrown three book launch events, sending my publications. An outstanding book launch party can attract publicity, engage readers and drive sales.

How to throw a book launch party that isnt a waste of time. Cafes, libraries and hotel conference rooms with enough space to accommodate the number of invited guests are great places to consider. It is worth bearing these points in mind when planning a book launch. Use these tips and tricks to throw an awesome launch. A happy and relaxed author is one that is more likely to connect with the audience and help make the event memorable. Its an opportunity to thank people whove contributed towards the project, treat your customers like vips and to create an opportunity for images and publicity. A book launch plan for firsttime authors without an. Not an inexpensive book, but worth every dime that you will pay for it. The five main factors a writer should consider when planning their release party are the audience, location, day and time of the event, budget, and atmosphere of venue. See more ideas about book launch, launch party and party.

If you are in mountain time or pacific time, having your launch party at 8pm local time will make your event after midnight on the east coast, and even later in atlantic canada. One of the most important stages of marketing is your book launch. We take you through the planning process to the book launch itself, with plenty of tips. A few weeks ago, i received an invitation to the launch party of a startup modeling agency. Reach out to your network for any possible locations for a book launch. It will give you a complete arsenal of book launch tools. The book launch toolkit has 20 different tools, 7 worksheets, and 4 cheat sheets, as well as an innovative launch plan tool that will help you conquer every aspect of the launch, on time, on budget, and with superior results.

Book launch checklist and timeline the purpose of this checklist is to assemble in one place a list of many of the most common tasks authors take on when they run a book launch. Your guests are there in support of you, so make sure you greet them with food, drink, entertainment, free swag, and the chance to win prizes the preparations are a lot of work, but this stepbystep checklist should help reduce that feeling of floundering. A launch event is an excellent way to showcase your latest product, build hype around it, and even acquire some sales right at the event. Weve also put together an easytouse checklist so nothing falls through the cracks. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. Marketing begins before your book is released and is a constant part of being an author. Your book launch can be a highly complex project with a lot of moving parts. Dec 12, 2017 while its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position. A book launch plan for firsttime authors without an online. An outstanding book launch party can attract publicity, engage readers and drive. If youre selfpublishing or releasing a book through a small press, being pampered isnt usually part of the equation. Jul 28, 2015 most book launch parties are for novels, but theres no reason at all that other book forms shouldnt also get fullblown parties. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. Decide whether your book launch is inviteonly or open to the public.

How to throw a book launch party that isnt a waste of. Apr 12, 2018 now that youre a published author, its time to have the book launch event of the century. And to get sponsorship will even take more time to solicit, so add an extra six to eight months to the above hint when planning. It creates a book event that promotes wordofmouth for your book.

So for your third or fourth book launch, youre going to use all of the above strategies where they make sense and then add elaborate as follows. But heres the interesting thing book launches arent that complicated in fact, here at authority. It provides an official place and time where you can thank those who helped you get your book published. Many authors look forward to readings, signings, and bookstorehosted workshops and have visions of hundreds of people waiting in line to buy their book. How to throw a successful book launch party the writing. Unfortunately, its an exercise in frustration to launch ones online presenceand get up to speed on social mediain conjunction with a book release.

How to plan a successful book launch party write a. All you need to know about organising a successful book launch. A good book launch party should be about the guests as much as it should be about your personal achievement. Bookstore events are an exciting part of the book launch. Research local venues and set up a meeting at a few locations to speak with the event coordinator.

Sep 18, 2018 even if that means launching it at christmas time. Many new authors are so busy trying to meet the deadlines of their first book, that they dont plan for this or think its necessary. Hosting your book launch party is arguably the best part of publishing a book. Scout your location the most important consideration for your events location is proximity. If you have any specific questions, do not hesitate to leave a comment. Book marketing plan the definitive checklist book launch. This will also depend on your books genre and audience. You finally get to share the work youve been toiling over for years and bask in the glory of your friends and family. Before you can start planning your book launch party. The mba book of event planning this book gets 5stars. The more you can get people talking about the product, both at the event and via social media, the better its going to do. With these free resources indie and traditional basic intermediate advanced launching a book is the most exciting moment in an authors journey, but its also the scariest. Think of a book launch party the same way you would think of any good party and you are on your way to a great event. Work backwards from your party date and plan to have the physical books on hand at least a week beforehand, just to be safe.

You might have been asking yourself whether its even possible to throw a successful book launch as an indie author. A wellplanned launch event will surround your book with hype and increase sales. We have been in the event planning business for 15years and the author shows us some tricks and tips that we never dreamed of before. The complete book launch party checklist tiana warner.

You need to have a book launch event, where there are. Your guests are there in support of you, so make sure you greet them with food, drink, entertainment, free swag, and the chance to win prizes. Even if, as a small business owner, youve never organised an event, its possible to host one successfully. Tips were very appropriate as i am planning for self published book. Mar 02, 2016 10 tips for a successful book launch events are complex beasts and the devil is in the details, so here are some key pointers to give you the best possible chance for a full house at your book release party. Michael, including an idea to make bookmarks as party favors and serve cute cupcakes recipe not included. For example, you could follow steve scotts 5day launch plan that works which he used to effectively launch the bestselling book 10minute digital declutter that he coauthored with barrie. How to throw a book launch party on a budget tips and ideas. They were holding their event at bootsy bellows, a club located in hollywood, founded by david arquette. You dedicate a few weekseven monthsto writing the book. To identify the timeline, start by working backwards from your event date.

Use these tips and tricks to throw an awesome launch party that will be sure to leave people reading. Planning a book launch is not going to happen for free, unless you have such influence that you can get sponsors. This exhibition and book launch highlights outputs from a research collaboration between two networks of urban activists just space in london, uk, and lugar comum, in salvador da bahia, brazil and two universities the federal university of salvador da bahia in brazil, and university college london. Let local media know about your book launch party and invite them to come. Finally, when the dust settles, youre rewarded with a handful of daily sales. Now that youve published your book, host an unforgettable book launch party. Planning an event to launch a new product can be a smart marketing move. A launch event is a fantastic way to get people excited about your new product or service. This really comes down to a personal choice, and a consideration of what you want your book launch to achieve. It started when i saw a really amazing space on airbnb while researching for a retreat that i am considering in 2018. Scout your location the most important consideration for your event s location is proximity. There are a lot of reasons you could consider having a book launch party. Just like there are a variety of business models to choose from when planning your venture, there are a variety of book launch strategies to choose from. Ill cover holiday book marketing in the next section.

You want your guests to go home with a book under their arms and certain that they had a good and memorable time. Ive seen many great ideas fall by the wayside because the team who originally came up with it forgot to take their budget into consideration before beginning to plan. Use these tips to plan a memorable product launch event and put your product on track for increased sales and for further help and support, head over to event. The first way to do that is by throwing yourself a party. He selffunded his tour despite the challenges of time and money he knew it would present. Why not put it out there around the next star wars movie. Jul 15, 2019 planning an event to launch a new product can be a smart marketing move. I hope this is helpful in your planning for your virtual book launch event. Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you. Now that youre a published author, its time to have the book launch event of the century.

There is no magic formula for any product launch but there are some simple steps which can remove some of the agony of launching without a template. Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. Throwing your book launch party is a monumental celebration and it should be reflective of your spirit as an author. Aug 12, 2015 a few weeks ago, i received an invitation to the launch party of a startup modeling agency. While its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position. Youve put months or years of your life into writing your book. While you need a solid foundation to pull off this plan, its far superior to the free launch strategy that you see recommended by lots of other people. Mar 09, 2015 the complete book launch party checklist a good book launch party should be about the guests as much as it should be about your personal achievement. Many authors want to host a launch party, and that can be a lot of fun. Planning your book launch around a seasonal event, calendar event, or news item can be crucial to its success even if you published a fiction book. When planning your book launch, youll need to decide whether you want it to be a public or private event. With our first book launch, we just thumped out a buy my book now email to the few names we had on our list, and we got what we got.